Digital Marketing for Healthcare Benefit Plan Providers

Increase Subscribers With Digital Marketing

The Affordable Care Act created new healthcare options for millions of Americans in an environment where wider access to information and technology-driven improvements to the patient experience were already empowering consumers to take their health into their own hands. Greater freedom of choice and heightened customer expectations led to booming, competitive markets for consumer-driven healthcare organizations like benefits plan administrators, managed care providers, and discount prescription program managers. Leverage Marketing’s digital insights and actionable strategies can help benefit plan pioneers maintain market dominance and help newcomers gain a foothold in the competitive consumer health solutions landscape.

Some of our Healthcare Clients

script relief
optometry center for vision therapy
diet doc
office practicum

Common Challenges We Tackle for Healthcare Benefit Plan Administrators and Discount Prescription Programs

  • Increased competition as more Americans gain access to and control of new healthcare options

  • Strict FDA and FTC rules for digital marketing in healthcare

What can digital marketing do for me?

My healthcare practice needs to:

Impact more patients

Get more referrals, schedule more consultations, and improve the overall health of more patients

Increase patient loyalty

Create an email system to follow up after appointments, reach out on birthdays and holidays, announce promotions, leave reminders for follow-up appointments, ask for a review or referral, etc.

Gain more awareness

Increase the efficiency, effectiveness, creativity, and breadth of our outreach to reach more potential patients

Spend less time on marketing administration

Work with a healthcare-focused marketing agency to design and implement strategies for reaching my marketing goals so I can focus on my business and my patients

Create meaningful dialogue with my patients

Keep patients informed through ongoing proactive, thoughtful, targeted, and personalized communication and content outreach

Improve patients’ online experience

Match the online experience to the experience we strive to offer at our practice - friendly, helpful, knowledgable, and empathetic

Improve my/our reputation and reviews

Improve patient trust and satisfaction, increase positive reviews, appropriately deal with negative content, and identify new areas for improvement as a poor reputation in my space can make or break my practice

Stand out in a hypercompetitive market

Find creative ways to outshine and outclass the competition in the services we offer, the way we discuss and advertise them, and how we communicate with patients

Improve data security and compliance

Find an agency fluent in and that can help simplify the complexities of compliance, HIPAA, and FDA/FTC patient-centered content

Marketing Services That Help You Grow

Earned Media

Rank highly in search results, grow organic traffic, gain attention from local patients, and streamline your website's conversion process.

Paid Media

Receive customized lead generation strategies, optimize your ad spending, and maintain high performance through continual testing.

content production

Content Production

Increase organic traffic and build brand awareness with content that engages and educates your target audiences.


Reputation Management

Control the conversation about your business with professional, personable responses to consumers' online feedback.

Social Media

Generate leads by amplifying your brand and original content across more channels.

web development

Web Development

Better serve patients with an intuitive, mobile-friendly website that facilitates conversions and acts as a launchpad for gaining new patients.

Choose A Google Premier Partner

What it means to be an accredited digital marketing agency:

  • We're certified digital marketing specialists with up-to-date knowledge
  • We consistently manage a high ad spend
  • Our campaigns deliver solid overall ad revenue and growth
  • We have exclusive access to new product features and Google support technicians
  • We're part of the top 2% of Google Partner agencies

How We Multiply Your Impact

  • Provide insights into a client’s digital marketing landscape and uncover new opportunities through our comprehensive Digital Analysis and Amplification process
  • Create, expand, or relaunch websites to set the stage for aggressive SEO campaigns that help businesses capture a larger market share
  • Educate audiences about treatments and services with SEO-optimized content
  • Use analytics to determine the lifetime value from each conversion, guiding optimal marketing spend allocation

See How We Helped a Prescription Benefit Provider Grow to Over $100MM in Annual Revenue

Contact Leverage Marketing

Learn more about what Leverage Marketing can do to help your healthcare business thrive in an expanding, fragmented market.

Call (512) 236-5002 or fill out our contact form to get in touch with our digital marketing experts.

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