Increase Telehealth Service Use With Digital Marketing
Accessing health services and medications electronically is a relatively recent concept, but telehealth providers are already a mainstay within the healthcare industry, and their market is almost certain to grow as technology advances and consumers take more control over their health. Many pioneers of the various telehealth services (online pharmacies, discount prescription programs, remote patient monitoring, etc.) have maintained the leading position in their markets since the beginning, but they’re facing increased competition now that electronic healthcare services are routine, and their operations and marketing efforts must comply with stricter government regulations. Leverage Marketing can work within FDA and FTC guidelines to help you expand and hold onto your share of the telehealth market.
Some of our Healthcare Clients
Common Challenges We Tackle for Telehealth Service Providers
Increasing competition as telehealth services become an industry fixture
Consumers have easy access to health information and a wide range of treatment options, forcing providers to fight for their consistent business
Strict FDA and FTC rules for digital marketing
What can digital marketing do for me?
My healthcare practice needs to:
Get more referrals, schedule more consultations, and improve the overall health of more patients
Create an email system to follow up after appointments, reach out on birthdays and holidays, announce promotions, leave reminders for follow-up appointments, ask for a review or referral, etc.
Increase the efficiency, effectiveness, creativity, and breadth of our outreach to reach more potential patients
Work with a healthcare-focused marketing agency to design and implement strategies for reaching my marketing goals so I can focus on my business and my patients
Keep patients informed through ongoing proactive, thoughtful, targeted, and personalized communication and content outreach
Match the online experience to the experience we strive to offer at our practice - friendly, helpful, knowledgable, and empathetic
Improve patient trust and satisfaction, increase positive reviews, appropriately deal with negative content, and identify new areas for improvement as a poor reputation in my space can make or break my practice
Find creative ways to outshine and outclass the competition in the services we offer, the way we discuss and advertise them, and how we communicate with patients
Find an agency fluent in and that can help simplify the complexities of compliance, HIPAA, and FDA/FTC patient-centered content
Marketing Services That Help You Grow
Earned Media
Rank highly in search results, grow organic traffic, gain attention from local patients, and streamline your website's conversion process.
Paid Media
Receive customized lead generation strategies, optimize your ad spending, and maintain high performance through continual testing.
Content Production
Increase organic traffic and build brand awareness with content that engages and educates your target audiences.
Reputation Management
Control the conversation about your business with professional, personable responses to consumers' online feedback.
Social Media
Generate leads by amplifying your brand and original content across more channels.
Web Development
Better serve patients with an intuitive, mobile-friendly website that facilitates conversions and acts as a launchpad for gaining new patients.
Food for Thought
Choose A Google Premier Partner
What it means to be an accredited digital marketing agency:
- We're certified digital marketing specialists with up-to-date knowledge
- We consistently manage a high ad spend
- Our campaigns deliver solid overall ad revenue and growth
- We have exclusive access to new product features and Google support technicians
- We're part of the top 2% of Google Partner agencies
How We Drive New Customers
- Create, expand, or relaunch websites to set the stage for aggressive SEO campaigns that help businesses capture a larger market share
- Use analytics to determine the lifetime value from each conversion, guiding optimal marketing spend allocation
Contact Leverage Marketing
Learn more about what Leverage Marketing can do to help your healthcare business thrive in an expanding, fragmented market.
Call (512) 236-5002 or fill out our contact form to get in touch with our digital marketing experts.