Digital Marketing for Healthcare Facilities

Drive New Customers Through Your Doors With Digital Marketing

The modern healthcare market favors the consumer. People have more access to information and convenient, readily available treatment options, granting them more freedom of choice. This poses a challenge for healthcare facilities—from hospitals and labs to nursing homes and med spas—that could formerly rely on proximity, authority, and a lack of competition to bring business through the door. While your organization may just be one of several options in the eyes of some consumers, Leverage can help you identify and focus your efforts on the audiences in your area most likely to prioritize your services.

Some of our Healthcare Clients

script relief
optometry center for vision therapy
diet doc
office practicum

Trends in Healthcare Facility Searches

Search queries grew 9% in Q1'19 with 57% of all searches on mobile.

healthcare facility search trends
  • The importance of serving a fast, responsive, and easy to navigate site on mobile devices is continuing to grow in importance, especially as almost 60% of searches for healthcare facilities now occur on mobile devices
  • Facilities must focus on their ability to target the right audience at the right time with the right message.

Common Challenges We Tackle for Healthcare Facilities

  • Meeting consumers' higher expectations for the customer experience

  • Increased competition from telehealth solutions that grant easier access to information and a wide range of treatment options

  • Implementing location-based ad targeting without exploiting sensitive information or violating HIPAA protections

What can digital marketing do for me?

My healthcare practice needs to:

Impact more patients

Get more referrals, schedule more consultations, and improve the overall health of more patients

Increase patient loyalty

Create an email system to follow up after appointments, reach out on birthdays and holidays, announce promotions, leave reminders for follow-up appointments, ask for a review or referral, etc.

Gain more awareness

Increase the efficiency, effectiveness, creativity, and breadth of our outreach to reach more potential patients

Spend less time on marketing administration

Work with a healthcare-focused marketing agency to design and implement strategies for reaching my marketing goals so I can focus on my business and my patients

Create meaningful dialogue with my patients

Keep patients informed through ongoing proactive, thoughtful, targeted, and personalized communication and content outreach

Improve patients’ online experience

Match the online experience to the experience we strive to offer at our practice - friendly, helpful, knowledgable, and empathetic

Improve my/our reputation and reviews

Improve patient trust and satisfaction, increase positive reviews, appropriately deal with negative content, and identify new areas for improvement as a poor reputation in my space can make or break my practice

Stand out in a hypercompetitive market

Find creative ways to outshine and outclass the competition in the services we offer, the way we discuss and advertise them, and how we communicate with patients

Improve data security and compliance

Find an agency fluent in and that can help simplify the complexities of compliance, HIPAA, and FDA/FTC patient-centered content

Marketing Services That Help You Grow

Earned Media

Rank highly in search results, grow organic traffic, gain attention from local patients, and streamline your website's conversion process.

Paid Media

Receive customized lead generation strategies, optimize your ad spending, and maintain high performance through continual testing.

content production

Content Production

Increase organic traffic and build brand awareness with content that engages and educates your target audiences.


Reputation Management

Control the conversation about your business with professional, personable responses to consumers' online feedback.

Social Media

Generate leads by amplifying your brand and original content across more channels.

web development

Web Development

Better serve patients with an intuitive, mobile-friendly website that facilitates conversions and acts as a launchpad for gaining new patients.

How We Help Drive Consumers Into Healthcare Facilities

digital marketing for healthcare facilities
  • Identify the audiences most likely to be interested in a specific service or field of medicine through personalized data analysis
  • Drive foot traffic into medical facilities with location-based ad targeting
  • Educate audiences about treatments and services with SEO-optimized content

See How We Helped a Multi-Site Med Spa Increase Consultations And Revenue

healthcare facilities case study

Choose A Google Premier Partner

What it means to be an accredited digital marketing agency:

  • We're certified digital marketing specialists with up-to-date knowledge
  • We consistently manage a high ad spend
  • Our campaigns deliver solid overall ad revenue and growth
  • We have exclusive access to new product features and Google support technicians
  • We're part of the top 2% of Google Partner agencies

Contact Leverage Marketing

Learn more about what Leverage Marketing can do to help your healthcare business thrive in an expanding, fragmented market.

Call (512) 236-5002 or fill out our contact form to get in touch with our digital marketing experts.

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