Drive New Customers Through Your Doors With Digital Marketing
The modern healthcare market favors the consumer. People have more access to information and convenient, readily available treatment options, granting them more freedom of choice. This poses a challenge for healthcare facilities—from hospitals and labs to nursing homes and med spas—that could formerly rely on proximity, authority, and a lack of competition to bring business through the door. While your organization may just be one of several options in the eyes of some consumers, Leverage can help you identify and focus your efforts on the audiences in your area most likely to prioritize your services.
Some of our Healthcare Clients
Trends in Healthcare Facility Searches
Search queries grew 9% in Q1'19 with 57% of all searches on mobile.
- The importance of serving a fast, responsive, and easy to navigate site on mobile devices is continuing to grow in importance, especially as almost 60% of searches for healthcare facilities now occur on mobile devices
- Facilities must focus on their ability to target the right audience at the right time with the right message.
Common Challenges We Tackle for Healthcare Facilities
Meeting consumers' higher expectations for the customer experience
Increased competition from telehealth solutions that grant easier access to information and a wide range of treatment options
Implementing location-based ad targeting without exploiting sensitive information or violating HIPAA protections
What can digital marketing do for me?
My healthcare practice needs to:
Get more referrals, schedule more consultations, and improve the overall health of more patients
Create an email system to follow up after appointments, reach out on birthdays and holidays, announce promotions, leave reminders for follow-up appointments, ask for a review or referral, etc.
Increase the efficiency, effectiveness, creativity, and breadth of our outreach to reach more potential patients
Work with a healthcare-focused marketing agency to design and implement strategies for reaching my marketing goals so I can focus on my business and my patients
Keep patients informed through ongoing proactive, thoughtful, targeted, and personalized communication and content outreach
Match the online experience to the experience we strive to offer at our practice - friendly, helpful, knowledgable, and empathetic
Improve patient trust and satisfaction, increase positive reviews, appropriately deal with negative content, and identify new areas for improvement as a poor reputation in my space can make or break my practice
Find creative ways to outshine and outclass the competition in the services we offer, the way we discuss and advertise them, and how we communicate with patients
Find an agency fluent in and that can help simplify the complexities of compliance, HIPAA, and FDA/FTC patient-centered content
Marketing Services That Help You Grow
Earned Media
Rank highly in search results, grow organic traffic, gain attention from local patients, and streamline your website's conversion process.
Paid Media
Receive customized lead generation strategies, optimize your ad spending, and maintain high performance through continual testing.
Content Production
Increase organic traffic and build brand awareness with content that engages and educates your target audiences.
Reputation Management
Control the conversation about your business with professional, personable responses to consumers' online feedback.
Social Media
Generate leads by amplifying your brand and original content across more channels.
Web Development
Better serve patients with an intuitive, mobile-friendly website that facilitates conversions and acts as a launchpad for gaining new patients.
Food for Thought
How We Help Drive Consumers Into Healthcare Facilities
- Identify the audiences most likely to be interested in a specific service or field of medicine through personalized data analysis
- Drive foot traffic into medical facilities with location-based ad targeting
- Educate audiences about treatments and services with SEO-optimized content
See How We Helped a Multi-Site Med Spa Increase Consultations And Revenue
Choose A Google Premier Partner
What it means to be an accredited digital marketing agency:
- We're certified digital marketing specialists with up-to-date knowledge
- We consistently manage a high ad spend
- Our campaigns deliver solid overall ad revenue and growth
- We have exclusive access to new product features and Google support technicians
- We're part of the top 2% of Google Partner agencies
Contact Leverage Marketing
Learn more about what Leverage Marketing can do to help your healthcare business thrive in an expanding, fragmented market.
Call (512) 236-5002 or fill out our contact form to get in touch with our digital marketing experts.