Digital Marketing

How Your Healthcare Practice Can Reach New Patients Online

Want to bring new patients to your healthcare practice? You’d better have an online presence. Consumers expect to be able to do just about everything online, and that includes looking up health-related information and making medical appointments. One of the most important components to consider when reaching new patients online is having a website full …

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Digital Opportunities Abound for Healthcare Providers in Urgent Care and Telemedicine

At long last, digital disruption in the healthcare industry is upon us and accelerating at breakneck pace. The trend is driven by the very same drivers witnessed in other verticals: the consumer—specifically, a shift in the consumer’s demands for a retail-like experience and easy access to care. As consumers become more demanding, digital is enabling …

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The Importance of Data Personalization in Healthcare

The digital revolution, the importance of patient experiences, and changing healthcare laws are transforming the way the healthcare industry connects with its consumers. Customers have higher expectations now that technology affords greater access to individualized solutions and readily available information, and the pool of consumers has grown in large part due to the Affordable Care …

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